Ricky Ombina
CEO / Technical Founder
Leads technology from concept and architecture through engineering, security, and scale.
Company leadership + product + technology
Company
Building the intelligence layer for the physical world
BusterSense, Inc. develops event-driven, geospatial, automation, integration, and intelligence technology for environments where real-world conditions continuously change.
Our systems are designed to observe change, establish context, preserve trust, and coordinate action across people, assets, organizations, places, and connected technology.
BusterSense + WeRoll
One company. A technology foundation and a real-world platform.
BusterSense develops the underlying capabilities for presence and state, events, location and context, automation, intelligence and feedback, and governance and integration. WeRoll applies those capabilities to help communities, businesses, government, enterprise, and individuals act more effectively in the places around them.
BusterSense builds the intelligence.
WeRoll puts it to work in communities.
BusterSense, Inc. Company + Technology
BusterSense Platform Presence · Events · Context · Automation · Intelligence · Governance
WeRoll Government · Enterprise · Business · Individuals What we believe
The physical world should be observable.
Important change should not remain trapped inside disconnected systems, or become visible only after the fact.
Context creates intelligence.
Location, time, identity, state, history, and environment become substantially more useful when they are understood together rather than separately.
Intelligence should lead to action.
Insight has operational value when it changes what happens next — a better decision, a coordinated response, an improved outcome.
Uncertainty should remain visible.
Systems should distinguish what is known, what is inferred, what is stale, and what still requires verification.
Trust must be engineered in.
Identity, authorization, isolation, provenance, auditability, verification, and governance belong in the architecture — not added later as features.
Integration beats unnecessary replacement.
Existing systems often remain valuable systems of record. BusterSense should make them more capable by connecting and interpreting what they already know.
Who we serve
- Government & Communities
- Enterprise
- Local Business Ecosystems
- Technology & Integration Partners
Our mission
Transform the physical world into a continuously observable intelligence system — where movement, events, location, and change become actionable in real time.
Why BusterSense exists
The physical world changes continuously. Movement occurs. Conditions shift. Events unfold. Organizations respond. Systems observe pieces of what is happening — but those observations are often fragmented across applications, devices, organizations, and data sources.
BusterSense exists to close the gap between what is happening in the physical world and what digital systems understand about it — connecting signals with context, converting change into structured events, preserving operational trust, and enabling systems to respond as reality changes.
Leadership built for platform scale
Rina Singh, PhD
Chief Strategy Officer
Shapes corporate strategy, market positioning, institutional relationships, and long-range growth.
Strategy + positioning + institutional opportunity
Harris Nussbaum
Chief Ecosystem Officer
Builds the ecosystem around the platform — integration partners, strategic opportunities, and market relationships across government and commercial sectors.
Ecosystem + partner network + opportunity formation
Dan Helton
Chief Growth & Partnerships Officer
Leads strategic partnerships, growth channels, and market expansion across government, enterprise, logistics, and critical infrastructure.
Partnerships + channels + growth + expansion